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The Power of Storytelling: Why the Gulf’s Next Great Leaders Will Be Great Storytellers

Our new whitepaper, The Power of Storytelling: Enabling Leaders to Shape and Control Change, explores how narrative is not just a communication tool but a leadership imperative. Rooted in the Gulf’s poetic traditions and supported by global insights from neuroscience and organisational change, it shows how stories build trust, align teams, and turn abstract visions into lived realities.

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ecap Insights Podcast:
Episode 4, A CEO’s Playbook
from Gulf to Global

In this ecap Insights Podcast episode, James Hogan, former CEO of Etihad Airways, discusses how vision and innovation turned the Gulf into a global aviation hub. He highlights customer experience and investment in people, pointing to India, China, and Africa as future growth areas. Now advising aviation ventures, Hogan shares valuable lessons.

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