Beware of the ‘Influencer’, they might end up influencing you. Recent statistics have demonstrated that 82% of PR and marketing professionals are using influencers in one way or another, with 38% using social media influencers and 21% using bloggers. However, in a survey conducted by Vocus and Brian Solis, 62% of respondents reported that they follow an influencer because of the content they create, rather than the validity or accuracy of the data.

The rise of social media has created platforms for people to preach, promote and ‘sell’ what they do and how by and large they would theoretically approach problems. It now appears that we are embracing an age where awareness and opinion is deemed just as important as action…but…