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Our new whitepaper, The Power of Storytelling: Enabling Leaders to Shape and Control Change, explores how narrative is not just a communication tool but a leadership imperative. Rooted in the Gulf’s poetic traditions and supported by global insights from neuroscience and organisational change, it shows how stories build trust, align teams, and turn abstract visions into lived realities.

Featured Articles

In the second part of our conversation with Liam Hughes, Director of Football at Azul FC, we explore how the football pitch is becoming a training ground for tomorrow’s leaders. From embracing failure to fostering emotional resilience, Liam shares how Azul is rethinking youth development and what organisations can learn from their approach.
In this episode, we sit down with Liam Hughes, Director of Football at Azul FC, to explore how psychological safety is transforming youth sport and what business leaders can learn from it. From the first day at Azul, children are taught that it’s safe to speak up, make mistakes, and take ownership of their development. It’s a model that mirrors the most progressive leadership cultures in business today; where trust, empathy, and adaptability drive performance.
In this episode of the ecap Insights podcast, aviation pioneer Steven Greenway, CEO of flyadeal, shares how Saudi Vision 2030, technology, and shifting consumer expectations are redefining global aviation. From leading disruptive airlines to embracing AI and new business models, Steven reflects on leadership, innovation, and the future of flight in one of the world’s fastest-changing industries.
The Gulf’s digital ambitions are accelerating, but a critical shortage of AI-ready talent threatens to stall progress. Our new whitepaper, Building AI Talent Pipelines in the GCC, explores how the region can close this gap through strategic immigration, public-private partnerships, and next-generation learning models. Drawing on global case studies and regional insights, it offers a practical roadmap for leaders shaping the future of AI in the Gulf. Download the full report to discover actionable strategies that put people at the centre of transformation.
Earlier this month, ecap proudly supported Azul Football Club’s Young Player of the Year Awards, an inspiring evening celebrating not just talent but the values that shape tomorrow’s leaders. The event honoured young athletes for their resilience, commitment and character, recognising behaviours that often go unnoticed, like showing up early, encouraging teammates and pushing through challenges. These are the same leadership qualities we champion at ecap. As highlighted in our recent podcast with Azul’s Director of Football, Liam Hughes, psychological safety and values-driven development are crucial at every stage of growth. What starts on the pitch becomes the foundation for confident, purpose-driven leadership later in life.
In this first episode of the Leading with Values Series for the ecap Insights Podcast, we explore what it truly means to lead with authenticity, both in business and beyond. In this episode, our founding partner, Daniel Murphy, sits down with Tom Brookes, sports marketing veteran and visionary founder of the ICON Series, to uncover how he's reshaping the world of sport through purpose-driven leadership and a passion for human connection.

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ecap Insights Podcast:
Episode 4, A CEO’s Playbook
from Gulf to Global

In this ecap Insights Podcast episode, James Hogan, former CEO of Etihad Airways, discusses how vision and innovation turned the Gulf into a global aviation hub. He highlights customer experience and investment in people, pointing to India, China, and Africa as future growth areas. Now advising aviation ventures, Hogan shares valuable lessons.

In this first episode of the Leading with Values Series for the ecap Insights Podcast, we explore what it truly means to lead with authenticity, both in business and beyond. In this episode, our founding partner, Daniel Murphy, sits down with Tom Brookes, sports marketing veteran and visionary founder of the ICONS Series, to uncover how he's reshaping the world of sport through purpose-driven leadership and a passion for human connection.
Evercare and ecap joined forces in Lekki, Nigeria to deliver the latest session of the Evercare Leadership Training Programme 2025, empowering 74 emerging healthcare leaders from Lahore, Lekki, and Kenya. Focused on governance, strategy, and patient-centred care, the programme strengthened leadership capability across clinical and operational teams while fostering vital cross-regional collaboration.
In this episode of the ecap Insights Podcast, we explore The Trust Factor with global compensation expert Sandrine Bardot. Discover why financial incentives alone fall short and how culture, clarity, and leadership alignment shape trust, loyalty, and long-term performance.
In this episode of the ecap Insights Podcast, we explore why co-creation and a future-ready mindset are essential to building total reward solutions that not only meet today's needs but also adapt for tomorrow. From agile performance management to personalisation and AI, discover how our collaborative approach ensures strategies that work — now and in the future.
In this ecap Insights Podcast episode, James Hogan, former CEO of Etihad Airways, discusses how vision and innovation turned the Gulf into a global aviation hub. He highlights customer experience and investment in people, pointing to India, China, and Africa as future growth areas. Now advising aviation ventures, Hogan shares valuable lessons for leaders shaping the future of global air travel.
ecap’s founders have reacquired 100% ownership in a strategic Management Buyout, marking the firm’s return to independent operations. This milestone enables ecap to sharpen its focus on executive search, leadership advisory, and expansion across emerging markets.